1. You can train your computer to do things you can't.
2. The methods are complicated, but the applications are intuitive.
3. It can save/make lots of money.
4. Data mining has applications in nearly any area you can think of.
5. You get to deal with data sets larger than you could ever process in your mind.
6. There are big developments taking place in the industry.
7. Data mining algorithms attempt to model how things work in biology and the real world. (ie. Neural networks/genetic algorithms)
8. There is no one size fits all solution when it comes to data mining.
9. You help make the statement "I have more data than I know what to do with" obsolete.
10. Your results can make an immediate impact in whatever industry you are involved in.
Why do you like data mining today? What got you interested in the first place?
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I first became interested in Data Mining due to the fact that there was enormous and increasing amount of data available online. I wanted to take on the challenge of using this data to improve services for users and better inform decision makers.
Pretty pictures did it for me :) I get a kick out of data visualization. The general rule in statistics seems to be "draw pictures of your data in as many different ways as you can think of" to get a feel for it, followed by formal exploration; data mining seems a natural extension of all that. Plus so many people have gathered data for the sake of gathering data for so long, and have no idea if the data support the assumptions they've carried for even longer.
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