Wednesday, March 5, 2008
Ian Ayres' Super Crunchers Book
I recently came across Ian Ayres' book: Super Crunchers. It is a nice read. Ayres essentially makes the case for number crunching (data mining for many of us) in all aspects of business and social life. The book describes a large number of case studies where number crunching has been successfully applied (e.g., wine quality, teaching methods, medical practices, etc.), often providing answers that challenge traditional wisdom. The examples are rather compelling. Most of the studies rely exclusively on random controlled trials and the use of regression techniques. Yet, I think this is a great book for people starting in data mining or looking for good reasons to begin. (The other nice thing is that the book is very cheap: less than $20 on Amazon!). Enjoy!